|EN| Application examples for ChatGPT for B2B/ Compiled
ChatGPT – Artificial Intelligence. It is for sure fun to experiment with but we have compiled actual examples of how you can use ChatGPT for B2B. It could make one or the other work process much easier.
ChatGPT is considered an essential evolutionary step in the digital world. The spectrum of opinions and assessments on ChatGPT currently ranges from euphoric enthusiasm to acute anxiety – primarily around the fear that certain jobs could become redundant as a result.
With this blog article, we would like to show that it is worthwhile to deal with artificial intelligence in a targeted manner.
We have simply asked ChatGPT:
What are applicable use cases for B2B with ChatGPT?
What is ChatGPT?
ChatGPT (Chatbot Generative Pre-trained Transformer) is a chatbot that enables users to communicate with artificial intelligence via text input, just like in a chat, and all this in natural language. The chatbot is able to learn from the conversations, implement adaptation requests and thus refine the results.
The generated product can be of various kinds. Depending on the desired outcome for the user, the text answers provided by ChatGPT range from a simple answer to a question to a comprehensible explanation of complex issues to entire essays or, for example, poems.
ChatGPT has been trained using millions of texts from the internet, social media, online forums, newspaper articles and books, initially up to and including 2021. Currently, the information generated via the search entries of the Bing search engine is already to be included. A filter is used to prevent the output of inappropriate or harmful content. Currently, anyone can use ChatGPT free of charge after registering.
So here are the amazingly good ideas from ChatGPT:
- PERSONALISED MARKETING CAMPAIGNS
AI tools such as chatbots and personalised recommendation systems can help companies create personalised marketing campaigns for their customers. By using machine learning algorithms, businesses can tailor their marketing messages based on customer behaviour, preferences and interests, which can lead to higher conversion rates and increased customer engagement.
- AUTOMATING CUSTOMER SUPPORT AND SERVICE
AI-based chatbots can help B2B companies automate customer support and service to save costs. Chatbots can answer simple customer queries, process orders and even solve complex problems by accessing a knowledge base. This can help improve customer satisfaction while reducing response time.
- FRAUD DETECTION AND PREVENTION
AI tools can also help detect and prevent fraud in the B2B space. By using machine learning algorithms, companies can identify patterns in fraudsters‘ behaviour and automatically block suspicious transactions.
- PREDICTING MAINTENANCE NEEDS.
AI-based tools can help companies predict the maintenance needs of their machinery and equipment. By using sensors and machine learning algorithms, businesses can monitor the condition of their equipment and predict when maintenance is needed. This can help reduce downtime and improve efficiency.
- AUTOMATED DATA ANALYSIS
AI-based tools can help B2B companies automatically analyse and gain insights from large amounts of data. By using machine learning algorithms, businesses can identify patterns and trends in their data and make predictions. This can help improve business decisions and gain competitive advantage.
GOOD – BUT…
Unsurprisingly, yes! The suggested applications listed above come directly from ChatGPT and actually fit B2B’s application areas quite well.
However, the initial results were too Machine Learning-focused for me. The aspects described would have to be applied strategically for a longer period of time and I am interested in acute application scenarios for the text in- and output application.
So I asked ChatGPT again for further application examples that could be solved by ChatGPT directly for B2B and received these further, very good ideas:
- PRODUCT DESCRIPTIONS DEVISING
ChatGPT can be used for automated generation of product descriptions. This can be particularly beneficial for companies with a large number of products, as they can save time and resources that would otherwise be spent on manually generating product descriptions.
- AUTOMATED GENERATION OF EMAILS
ChatGPT can also be used for automated generation of emails, for example for managing customer relationships or sending marketing emails. Companies can use ChatGPT to generate personalised emails with relevant content based on the recipients‘ interests and needs.
- SOCIAL MEDIA POST DEVISING
ChatGPT can also be used to generate social media posts. Organisations can use ChatGPT to quickly and easily create social media posts that are targeted to specific audiences. This can help improve the company’s social media presence and increase audience engagement.
- BLOG POST GENERATION
ChatGPT can also be used to generate blog posts. Companies can use ChatGPT to quickly and easily create blog posts that are targeted to specific topics or audiences. This can help improve the company’s visibility in search engines and increase audience engagement.
- REPORT GENERATION
ChatGPT can also be used to generate reports, for example to analyse company data or produce financial reports. Companies can use ChatGPT to quickly and easily generate reports that are tailored to specific data.
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Really: not bad! I have deliberately left the word-ductus of the ChatGPT results unchanged. However, I have to add something to the last point in particular:
Caution should be exercised when entering company-specific and possibly sensitive data such as personal data. As a learning tool, it cannot be ruled out that ChatGPT will not disclose confidential internal company information by cleverly asking external parties. For example, amazon recently warned its employees (article in german) not to enter confidential information into ChatGPT.
SUMMARY
In summary, ChatGPT is a valuable tool as a source of ideas or reference and can serve as inspiration. However, the answers should not be blindly trusted. They need to be verified. Because, as described, ChatGPT feeds the output answers from millions of texts from the internet, without referring to the respective sources. Copyright problems and incorrect information are therefore inevitable.
Currently, the legal basis for the use of chatbots is not yet completely clear. According to the current terms of use of OpenAI, the company responsible for ChatGPT, the rights of use lie with the users. However, OpenAI reserves the rights of use. It is therefore possible that this situation will change, depending on how the terms of use are adapted or how the legislator introduces regulations. It remains to be seen how the search engines will react with regard to the value of the resulting texts.
Until then, there are clearly many bigger and smaller reasons to experiment with artificial intelligence and we at Logic Joe would be happy to turn your automation visions into reality with the help of data and machine learning.
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